Shoumitra Rai Choudhuri is an industry veteran with over 27 years of experience in creative leadership, brand strategy, marketing and advertising across India, Southeast Asia and the Middle East. He has held senior creative leadership positions including Chief Creative Officer at McCann Worldgroup, Wunderman Thompson, DDB, BMB Madison and Tribal Worldwide, one of the world’s leading digital advertising networks. Over the course of his career, he has worked across both traditional and digital media, developing integrated brand strategies and creative campaigns across television, print, outdoor, digital, social media, content and emerging technologies. His experience spans brand building, consumer insight, communication strategy, creative direction and business-focused marketing solutions. He has worked with and built some of the world’s best-known brands across categories, while also helping businesses in the Indian and Asian markets sharpen their positioning, communication and growth strategies. His work has received international recognition at some of the industry’s most respected award shows, including New York Festivals, London International, AdFest Asia and The One Show, among others. With extensive experience leading large creative teams and multidisciplinary agencies, his strength lies at the intersection of strategy and creativity — identifying the core business challenge, finding the strategic opportunity and translating it into powerful ideas that can build brands and drive business. He believes great advertising is not simply about communication. It is about solving business problems through powerful brand ideas. Today, he brings the experience and thinking of a senior agency creative leader to brands looking for sharper marketing strategy, brand positioning, creative direction and integrated communication across traditional and digital platforms. He also brings filmmaking expertise, with a degree from the New York Film Academy, and extensive experience in film, content, digital production and technologies including AR, VR and CGI. His approach is simple: big ideas don’t belong only to big brands. What matters is the quality of the thinking behind them.