A 4 million customer base built over 35 years increased to 5.7 million customers in 2 years. Making this work a key influence in the rapid growth
Essentials
IFB wanted to leverage the international image they were perceived as among Indian consumers. We strategically used an American brand ambassador who endorsed and spoke about the entire range of products. Hence building a brand with consistent messaging in the form of high quality ad films. We also created a smooth running production eco-system in Goa with vendors from Mumbai, Pune and Kholapur transporting equipment. Very high engagement for the films
Microwave
Flame Store
Kitchen Appliances
Microwave
Dryer
Cook Off
Cradle Wash
Customer Service Representative Videos
Short 60 sec videos were created to give sales teams ideas to pitch the products in retail. These videos were circulated across India to sales reps in 9 product categories twice a week
Employee Training
IFB wanted to create internal content and showcase it on their intranet platform. Collabor8. We created over 50 films for training and employee engagement. The annual report showed a spike in employee productivity and exponential revenue growth in two years.
Long format training videos were created that creatively engaged over 6000 sales reps. All the people in the videos were IFB employees
Engaging technician training videos were created to teach technicians the rules that they needed to follow
A 25 market video documented research gave management various insights into various issues employees, franchisees, retail and other stakeholders were facing. One hour research decks were given to management per city. And solutions were implemented.
Creative motivational videos were created to give the sales teams a boost and appreciate their efforts
Caterers
We found a revenue generating market to push industrial dishwashers. We targeted caterers with a strong response from that market. Significant increase in sales.
Restaurant Owners
We used videos of small restaurant owners who had IFB industrial dishwashers to convince the larger companies to invest. Sales picked up prolifically
We found customers across India who had used IFB machines for over 15 years. We created a campaign by documenting them to showcase the longetivity of the brand