IFB wanted to leverage the international image they were perceived as among Indian consumers. We strategically used an American brand ambassador who endorsed and spoke about the entire range of products. Hence building a brand with consistent messaging in the form of high quality ad films. We also created a smooth running production eco-system in Goa with vendors from Mumbai, Pune and Kholapur transporting equipment. Very high engagement for the films
Essentials
Microwave
Flames Store
Kitchen Appliances
Microwave
Dryer
Cook Off
Cradle Wash
Short 60 sec videos were created to give sales teams ideas to pitch the products in retail.
Long format training videos were created that creatively engaged over 7000 sales reps. All the people in the videos were IFB employees
We took bytes from customers who had used the machines for over 20 years
Customer Service Representative Videos
Employee Training
Engaging technician training videos were created to teach technicians the rules that they needed to follow
Creative motivational videos were created to give the sales teams a boost and appreciate their efforts
Caterers
We found a revenue generating market to push industrial dishwashers. We targeted caterers with a strong response from that market. Significant increase in sales.
Restaurant Owners
We found a revenue generating market to push industrial dishwashers. We targeted caterers with a strong response from that market. Significant increase in sales.