A series of ad films for an iconic Goan brand of cashews with a heritage of leading the market for over 96 years.The films were cross cultural for a pan India market and were made in Goa. A Goa production with Konkani actors who played various Indian roles.
Objective - To enable traffic to their ecommerce site and local retail. Geo targeted to various relevant markets and toursits.
Zantyes has a competitor Zante which is copying the Zantyes brand and confusing the market. This ad film corrected the issue creatively.