This young company was using content that showcased grass-root Goan athletes on their social platforms. Just videos about them showcasing their skills. There was an opportunity here. For a new product that would generate revenue.
We interviewed five athletes and from the interactions picked up some key philosophies of theirs.
We then designed T-shirts with their voices on them. The T-shirts were graphically designed and since each of these athletes were in all fairness ‘unknown’ we created a brand – UNKNOWN. With each of the five athletes names on the T-shirts. An e-commerce site was created for a sales channel.