We got IFB technicians to follow the rules while visiting a customer by using humour.
We wanted to encourage and motivate customer service representatives to perform better so we did it in a clever and entertaining manner.
We wanted to encourage and motivate customer service representatives to perform better so we did it in a clever and entertaining manner.
We wanted to teach sales teams in stores how to pitch products in 9 product categories to customers. We found a unique way to do it within a minute. Over 50 such videos were done
We induced advertising and marketing ideas into sales training in 45-60 minute videos that used regional trainers from IFB as actors. It started with a need to promote their detergents but became an SOP for 9 product categories.
We induced advertising and marketing ideas into sales training in 45-60 minute videos that used regional trainers from IFB as actors. It started with a need to promote their detergents but became an SOP for 9 product categories.
We did 20 market plus research to understand the sales and employee environment of IFB, it was all video documented. Many problems and many solutions came up. Here is a glimpse of the approach