Shane Works

Nescafe

Marketing strategy –
Take the new 3-in-1 coffee to the masses in South East Asia. Give it a larger market than the other SKU’s

Advertising strategy –
Consumers would be sceptical about a new pre mixed coffee, the taste of it needed to be brought out.

Advertising creative –
We chose a ‘warung’ street food restaurant where the masses go for a meal. The person saying ‘great taste’ off camera with the sign off of ‘Honestly Great Tasting coffee’ really worked.

DDB Indonesia

Marketing strategy –
To communicate that the advertising agency can make the consumer base grow for a business

Advertising strategy –
If you can make consumers loyal to brands the work is done

Advertising creative –
Communicate the strategy in a simple yet effective way.

DDB Indonesia

Marketing strategy –
To communicate that the advertising agency can make the consumer base grow for a business

Advertising strategy –
If you can make consumers loyal to brands the work is done

Advertising creative –
Communicate the strategy in a simple yet effective way.

Save the Children

Marketing strategy –
Donations for education of under-privileged children would help the NGO expand and educate more children. But the donors need to see the need for education.

Advertising strategy –
Show the reason why child education is important for the future of these children and what could happen without education.

Advertising creative –
A powerful analogy to communicate the future of an educated child.

KKT

Marketing strategy –
A spine health clinic needed awareness levels to increase and explain one of their core offering and most common – stiff necks.

Advertising strategy –
Find a way to cut the clutter for a medium sized brand in the market with an evocative message brining out the core benefit and creating disruption.

Advertising creative –
A strong commercial with a strong message and subtle homour.

Pfizer

Pfizer wanted a commercial that would communicate the simple message of curing colds effectively. The humour in this commercial brought a smile to Malaysians and Singaporeans

Appeton

In South East Asia, gaining weight is a thing. They want to put on weight and here is a leading brand that promise weight gain. We worked on a funny insight, very typical humour in the region

Appeton

In South East Asia, gaining weight is a thing. They want to put on weight and here is a leading brand that promise weight gain. We worked on a funny insight, very typical humour in the region

Electricity Department

A quirky commercial done for the electricity department of Indonesia