This popular staples brand from Goa did a series of high quality production ad films.
Strategically the core idea was to personify the scarecrow on the logo and create an emotional connection with the core target group the cost and quality conscious home-makers in Goa. We gave the character a name that emerges from the first letters of the brand. Farm Express. Effie. The home-markets best friend.
A micro drama series was done to promote a flour with great success on social media reach and conversion to sales.