The Leela
Marketing strategy –
Leela was opening a new open kitchen restaurant in Delhi and we amplified the open kitchen.
Leela was opening a new open kitchen restaurant in Delhi and we amplified the open kitchen.
Advertising strategy –
We wanted to make the open kitchen the key selling point for the Spectra. It was a great experience and a new one at that.
We wanted to make the open kitchen the key selling point for the Spectra. It was a great experience and a new one at that.
Advertising creative –
We dramatized the dining experience with the idea of making ‘dining drama’ with very engaging headlines.
We dramatized the dining experience with the idea of making ‘dining drama’ with very engaging headlines.
Godrej Security Systems
Marketing strategy –
Make the Godrej new technology security systems a necessity for home security by creating awareness about crime.
Make the Godrej new technology security systems a necessity for home security by creating awareness about crime.
Advertising strategy –
Create a doubt among consumers about the possibilities of something going wrong with their home security.
Create a doubt among consumers about the possibilities of something going wrong with their home security.
Advertising creative –
Based on an insight that there is possible danger of some ordinary looking person watching your movements and the possibility of a break in. This campaign was much talked about in the press.
Based on an insight that there is possible danger of some ordinary looking person watching your movements and the possibility of a break in. This campaign was much talked about in the press.
Natures Basket
Marketing strategy –
Organic produce was gaining a lot of awareness and Nature’s Basket, a leading world food store had great organic fruits and vegetables that had a big market potential to tap into.
Organic produce was gaining a lot of awareness and Nature’s Basket, a leading world food store had great organic fruits and vegetables that had a big market potential to tap into.
Advertising strategy –
Use the truth about non-organic food and its harmful effects.
Use the truth about non-organic food and its harmful effects.
Advertising creative –
Dramatize the danger of eating chemically enhanced fruits and vegetables in a visually engaging manner.
Dramatize the danger of eating chemically enhanced fruits and vegetables in a visually engaging manner.
Natures Basket
Marketing strategy –
Create an aura around wines that were from around the world to increase consumption.
Create an aura around wines that were from around the world to increase consumption.
Advertising strategy –
Create an aspirational message that would appeal to the higher income group of consumers.
Create an aspirational message that would appeal to the higher income group of consumers.
Advertising creative –
A strong visual gimmick that would make the wines feel more desirable.
A strong visual gimmick that would make the wines feel more desirable.
Inspired Kids
Marketing strategy –
A magazine that spoke about sensitive issues with growing children targeted childhood issues to increase interest in the content and increase subscriptions.
A magazine that spoke about sensitive issues with growing children targeted childhood issues to increase interest in the content and increase subscriptions.
Advertising strategy –
Use insights about growing up issues with kids where they don’t quite understand what they are doing.
Use insights about growing up issues with kids where they don’t quite understand what they are doing.
Advertising creative –
A visually disturbing yet effective way to get a parent’s attention and asking them if they need advice…claim being about the content of the magazine that would help parents with their children’s issues.
A visually disturbing yet effective way to get a parent’s attention and asking them if they need advice…claim being about the content of the magazine that would help parents with their children’s issues.
Goodknight Malaria
Marketing strategy –
Malaria is a big problem and it was also an opportunity to sell more repellents as mosquitoes were a growing menace.
Malaria is a big problem and it was also an opportunity to sell more repellents as mosquitoes were a growing menace.
Advertising strategy –
Create awareness about malaria targeting mother’s that would encourage consumers to but Goodknight.
Create awareness about malaria targeting mother’s that would encourage consumers to but Goodknight.
Advertising creative-
A hard hitting headline based campaign that told a disturbing story about what malaria feels like of their children get it.
A hard hitting headline based campaign that told a disturbing story about what malaria feels like of their children get it.
Eserve
Marketing strategy –
A recruitment campaign that would target smart and passionate graduates to join Citibank
A recruitment campaign that would target smart and passionate graduates to join Citibank
Advertising strategy –
Make banking which is mostly seen as boring a job that requires passion.
Make banking which is mostly seen as boring a job that requires passion.
Advertising creative –
A smart way to attract the right talent by creating a campaign that evokes the right sentiment in the applicants and what is expected of them.
A smart way to attract the right talent by creating a campaign that evokes the right sentiment in the applicants and what is expected of them.
Goodyear
Marketing strategy –
Goodyear talks about strong grip on the road but builds on a safety message.
Goodyear talks about strong grip on the road but builds on a safety message.
Advertising strategy –
Use safety in an unconventional way to demonstrate strong grip of the tyres.
Use safety in an unconventional way to demonstrate strong grip of the tyres.
Advertising creative –
Safety demonstrated with a sharp in time turn saving an animal, without an accident. Message – A broader message about how long the company has been creating tyres with strong grip on the road.
Safety demonstrated with a sharp in time turn saving an animal, without an accident. Message – A broader message about how long the company has been creating tyres with strong grip on the road.
