Graveyard
Marketing strategy –
The Cancer Association wanted to create more awareness about the harmful effects of smoking.
The Cancer Association wanted to create more awareness about the harmful effects of smoking.
Advertising strategy –
Use a public place to convey the message
Use a public place to convey the message
Advertising creative –
Small gravestones were placed in public ashtrays next to over 100 hotel and office elevators in Jakarta to says smoking can kill. Much written about in media.
Small gravestones were placed in public ashtrays next to over 100 hotel and office elevators in Jakarta to says smoking can kill. Much written about in media.
Graveyard
Marketing strategy –
The Cancer Association wanted to create more awareness about the harmful effects of smoking.
The Cancer Association wanted to create more awareness about the harmful effects of smoking.
Advertising strategy –
Use a public place to convey the message
Use a public place to convey the message
Advertising creative –
Small gravestones were placed in public ashtrays next to over 100 hotel and office elevators in Jakarta to says smoking can kill. Much written about in media.
Small gravestones were placed in public ashtrays next to over 100 hotel and office elevators in Jakarta to says smoking can kill. Much written about in media.
Appeton
Marketing strategy –
In South East Asia men want to gain weight but are genetically not capable, so this product is the best way to enhance weight gain.
In South East Asia men want to gain weight but are genetically not capable, so this product is the best way to enhance weight gain.
Advertising strategy –
Catch the consumers attention in a public place and talk about the problem with being thin.
Catch the consumers attention in a public place and talk about the problem with being thin.
Advertising creative –
A poster of a very thin guy pasted on doors of office buildings and other pubic buildings and when someone pushes the door they see the message – ‘Thin guys get pushed around’. So true and highly engaging for the media.
A poster of a very thin guy pasted on doors of office buildings and other pubic buildings and when someone pushes the door they see the message – ‘Thin guys get pushed around’. So true and highly engaging for the media.
Neelkanth – Real estate
Marketing strategy –
Promote the green views from the real estate company as the apartments they build have great greenery around them.
Promote the green views from the real estate company as the apartments they build have great greenery around them.
Advertising strategy –
Create awareness using a publicly visible structure.
Create awareness using a publicly visible structure.
Advertising creative –
Cut-outs of windows placed on green road dividers across Mumbai which is always crowded and all you see is traffic. When you see through them you see the only green on the roads of Mumbai. Message – For views as green.
Cut-outs of windows placed on green road dividers across Mumbai which is always crowded and all you see is traffic. When you see through them you see the only green on the roads of Mumbai. Message – For views as green.
Neelkanth – Real estate
Marketing strategy –
Promote the green views from the real estate company as the apartments they build have great greenery around them.
Promote the green views from the real estate company as the apartments they build have great greenery around them.
Advertising strategy –
Create awareness using a publicly visible structure.
Create awareness using a publicly visible structure.
Advertising creative –
Cut-outs of windows placed on green road dividers across Mumbai which is always crowded and all you see is traffic. When you see through them you see the only green on the roads of Mumbai. Message – For views as green.
Cut-outs of windows placed on green road dividers across Mumbai which is always crowded and all you see is traffic. When you see through them you see the only green on the roads of Mumbai. Message – For views as green.
Save the Children – Cut out of poor boy
Marketing strategy –
Create awareness and get donations for street children to get a better life.
Create awareness and get donations for street children to get a better life.
Advertising strategy –
Use a public location where we can draw people’s attention.
Use a public location where we can draw people’s attention.
Advertising creative –
We put cut-outs of street children on the floor of bus stops, outside buildings and when you picked up the cut-out it said ‘get a child off the street’ literally. Story picked up by local media in Mumbai.
We put cut-outs of street children on the floor of bus stops, outside buildings and when you picked up the cut-out it said ‘get a child off the street’ literally. Story picked up by local media in Mumbai.
Cerobic – anti-itching cream
An old fashioned direct mail was passed around malls and public places for a very clever message for an international anti-itching cream.
Cerobic – anti-itching cream
Marketing strategy –
A leading anti-itching cream wanted a cheap idea to sell.
A leading anti-itching cream wanted a cheap idea to sell.
Advertising strategy –
A public place used well for messaging is a great way to convey yet do it cost effectively.
A public place used well for messaging is a great way to convey yet do it cost effectively.
Advertising creative –
A simple scratch card was posted to consumers the old-fashioned way. Once they scratch it the message ‘no more’ completes the humour and uplifts the brand.
A simple scratch card was posted to consumers the old-fashioned way. Once they scratch it the message ‘no more’ completes the humour and uplifts the brand.
WWF
Marketing stratergy
– Lesser use of paper will save the dying animals in the rain forests. This
awareness needed to be created.
Advertising strategy
– Use a public place and make the messaging interactive and come alive in front of the person for high impact.
– Use a public place and make the messaging interactive and come alive in front of the person for high impact.
Advertising creative –
We printed animals on toilet paper and put them all across restaurants, public toilets and other such places. When you ripped the paper you cut off the animals head. The message the more paper you use the more animals die told at an unexpected place.
We printed animals on toilet paper and put them all across restaurants, public toilets and other such places. When you ripped the paper you cut off the animals head. The message the more paper you use the more animals die told at an unexpected place.
Neelkanth Close neighbors
Marketing strategy –
Apartments are very close to one another in Mumbai suburbs and this real estate company was building apartments with good distance between them.
Apartments are very close to one another in Mumbai suburbs and this real estate company was building apartments with good distance between them.
Advertising strategy –
Use a direct approach and dramatize the fact of annoying staying too close can be, and use crowded public locations for the messaging for more impact.
Use a direct approach and dramatize the fact of annoying staying too close can be, and use crowded public locations for the messaging for more impact.
Advertising creative –
A picture of an annoyed woman folded. When you open the fold you see another annoyed woman’s face – Message – Get your neighbour out of your face’ literally. A good laugh and message conveyed.
A picture of an annoyed woman folded. When you open the fold you see another annoyed woman’s face – Message – Get your neighbour out of your face’ literally. A good laugh and message conveyed.
Jo silk
Marketing strategy –
Promote the silky softness of hair as the shampoo’s promise.
Promote the silky softness of hair as the shampoo’s promise.
Advertising strategy –
Use the place of purchase like small ‘kirana’ stores to tell a story about soft and silky hair.
Use the place of purchase like small ‘kirana’ stores to tell a story about soft and silky hair.
Advertising creative –
A real silk cloth as a poster which women can touch to talk about how silky their hair will be with JO shampoos. Interactive and impactful.
A real silk cloth as a poster which women can touch to talk about how silky their hair will be with JO shampoos. Interactive and impactful.
