Coke Apple
Marketing strategy –
The core benefit of Coke is refreshment so use that and leverage it’s advantages.
The core benefit of Coke is refreshment so use that and leverage it’s advantages.
Advertising strategy –
Talk about being the most refreshing cola and nothing compares to it.
Talk about being the most refreshing cola and nothing compares to it.
Advertising creative –
A clever way to talk about refreshment using an apple that goes red very soon once cut. Sign off – Absolute refreshment.
A clever way to talk about refreshment using an apple that goes red very soon once cut. Sign off – Absolute refreshment.
Natures basket home delivery stickers
Marketing strategy –
Encourage people to try the new home delivery of products.
Encourage people to try the new home delivery of products.
Advertising strategy –
Connect with consumers when the need home delivery the most.
Connect with consumers when the need home delivery the most.
Advertising creative –
Stickers with the home delivery numbers put of the bottom of cartons, wine bottle, cereal just when it’s over and the consumers turn the pack or bottle and it says ‘Running out’ at the right time, and gives the home delivery numbers.
Stickers with the home delivery numbers put of the bottom of cartons, wine bottle, cereal just when it’s over and the consumers turn the pack or bottle and it says ‘Running out’ at the right time, and gives the home delivery numbers.
Joyco Clips
Marketing strategy –
Tell consumers about the strong grip of the paper clips.
Tell consumers about the strong grip of the paper clips.
Advertising strategy –
Make the story about strong grip more popular with college and school students.
Make the story about strong grip more popular with college and school students.
Advertising creative –
Amuse youngsters with a clever idea that will resonate with them and also deliver the message of strong grip in a visually appealing way.
Amuse youngsters with a clever idea that will resonate with them and also deliver the message of strong grip in a visually appealing way.
AG8
Marketing strategy –
To promote the vision of the company for diversification into other industries and attract potential investors.
To promote the vision of the company for diversification into other industries and attract potential investors.
Advertising strategy –
Talk about the vision of growth into the sectors the company is planning to move into but keep the existing success story of real estate and sugar.
Talk about the vision of growth into the sectors the company is planning to move into but keep the existing success story of real estate and sugar.
Advertising creative –
Speaks about the vision in a clean and yet innovative corporate manner telling investors about the future plans of the company.
Speaks about the vision in a clean and yet innovative corporate manner telling investors about the future plans of the company.
Natures Basket home numbers
Marketing strategy –
Promote home delivery numbers to make it an easier choice to buy from Nature’s Basket due to convenience.
Promote home delivery numbers to make it an easier choice to buy from Nature’s Basket due to convenience.
Advertising strategy –
Make a local connect with various locations in Mumbai to make consumers feel more comfortable using home delivery.
Make a local connect with various locations in Mumbai to make consumers feel more comfortable using home delivery.
Advertising creative –
Use the house numbers of people and integrate the Nature’s Basket delivery numbers into them.
Use the house numbers of people and integrate the Nature’s Basket delivery numbers into them.
Nature's Basket
Marketing strategy –
To promote the consumption of wine and cheese from around the world and create awareness that they are available at the outlets.
To promote the consumption of wine and cheese from around the world and create awareness that they are available at the outlets.
Advertising strategy –
Internationally wine and cheese are a great combination especially at parties as they taste good together.
Internationally wine and cheese are a great combination especially at parties as they taste good together.
Advertising creative-
Combine a wine cork with a cheese texture to show they go well together, a visually charming approach.
Combine a wine cork with a cheese texture to show they go well together, a visually charming approach.
Neelkanth voice blurbs
Marketing strategy –
Noise pollution is a huge problem in Mumbai and we had properties where the noise was comparatively low. The strategy was to use this USP.
Noise pollution is a huge problem in Mumbai and we had properties where the noise was comparatively low. The strategy was to use this USP.
Advertising strategy –
Dramatize how loud the city can sound.
Dramatize how loud the city can sound.
Advertising creative –
Two people talking but the sounds of the city drown the conversation about dinner, a visual delight to convey a strong message about moving to quieter homes.
Two people talking but the sounds of the city drown the conversation about dinner, a visual delight to convey a strong message about moving to quieter homes.
