Vip Footloose
Marketing strategy –
A new cool college targeted satchel was being launched that needed to create a cult image to sell among college students.
A new cool college targeted satchel was being launched that needed to create a cult image to sell among college students.
Advertising strategy –
We sold an ‘attitude’ for VIP’s new satchels. A cool and carefree attitude just like the brand name ‘Footloose’.
We sold an ‘attitude’ for VIP’s new satchels. A cool and carefree attitude just like the brand name ‘Footloose’.
Advertising creative –
We used the idea of being footloose as in carefree with a twist in every visual we showed giving each a percentage of being Footloose. The stocks ran out 3 months post launch. The jingle was the most downloaded ringtone at the time.
We used the idea of being footloose as in carefree with a twist in every visual we showed giving each a percentage of being Footloose. The stocks ran out 3 months post launch. The jingle was the most downloaded ringtone at the time.
Vip Footloose
Marketing strategy –
A new cool college targeted satchel was being launched that needed to create a cult image to sell among college students.
A new cool college targeted satchel was being launched that needed to create a cult image to sell among college students.
Advertising strategy –
We sold an ‘attitude’ for VIP’s new satchels. A cool and carefree attitude just like the brand name ‘Footloose’.
We sold an ‘attitude’ for VIP’s new satchels. A cool and carefree attitude just like the brand name ‘Footloose’.
Advertising creative –
We used the idea of being footloose as in carefree with a twist in every visual we showed giving each a percentage of being Footloose. The stocks ran out 3 months post launch. The jingle was the most downloaded ringtone at the time.
We used the idea of being footloose as in carefree with a twist in every visual we showed giving each a percentage of being Footloose. The stocks ran out 3 months post launch. The jingle was the most downloaded ringtone at the time.
Philips
Marketing Strategy –
Philips was re-advertising after a gap of 10 years and they wanted to be seen as an international brand. The best way to do it was to create an international brand image that changed the consumer perception of being a local brand.
Philips was re-advertising after a gap of 10 years and they wanted to be seen as an international brand. The best way to do it was to create an international brand image that changed the consumer perception of being a local brand.
Advertising strategy –
Philips wanted to talk about the strong base of their new sound systems. That was all they wanted to communicate effectively to change their local brand image.
Philips wanted to talk about the strong base of their new sound systems. That was all they wanted to communicate effectively to change their local brand image.
Advertising creative –
This highly awarded commercial demonstrated the strategy and gave Philips the world class execution they wanted. It also ran across South Asia and South America. A first for Philips India.
This highly awarded commercial demonstrated the strategy and gave Philips the world class execution they wanted. It also ran across South Asia and South America. A first for Philips India.
Coke
Marketing strategy –
If Pepsi was using Indian cricket team players let’s use normal everyday cricket
fans to connect with the masses.
Advertising Strategy –
Street cricket was a big sport in India, so we captured street cricket played by
ordinary cricketers and highlighted the Coke’s primary colour ‘red’.
Advertising Creative –
Shankar Mahadevan sang a beautiful sound track for it that became a ‘hit’. The
creative used everyday people and romanced cricket. The shoot took place in 8 cities across India.
Coke
Marketing strategy –
If Pepsi was using Indian cricket team players let’s use normal everyday cricket
fans to connect with the masses.
Advertising strategy –
Street cricket was a big sport in India, so we captured street cricket played by
ordinary cricketers and highlighted the Coke’s primary colour ‘red’.
Advertising Creative –
Shankar Mahadevan sang a beautiful sound track for it that became a ‘hit’. The
creative used everyday people and romanced cricket. The shoot took place in 8 cities across India.
Standard Chartered
Marketing strategy –
Loans were going to be big in India. To promote loans a strong message assuring Indian consumers needed to be sent. The insight came from a human belief of hope.
Loans were going to be big in India. To promote loans a strong message assuring Indian consumers needed to be sent. The insight came from a human belief of hope.
Advertising strategy –
It was the early days of car/home/personal loans and we knew they were going to be a very big part of banking in India. The strategy was visionary and gave Indian’s confidence that they could aspire and get the homes, cars and things they needed.
It was the early days of car/home/personal loans and we knew they were going to be a very big part of banking in India. The strategy was visionary and gave Indian’s confidence that they could aspire and get the homes, cars and things they needed.
Advertising creative –
The catch phrase ‘Hoga Hoga’ became a very used phrase in conversations after this ad, even some politicians started using it. The ad showed the aspirations of middle class Indians and how Standard Chartered would make it happen.
The catch phrase ‘Hoga Hoga’ became a very used phrase in conversations after this ad, even some politicians started using it. The ad showed the aspirations of middle class Indians and how Standard Chartered would make it happen.
Standard Chartered
Marketing strategy –
Loans were going to be big in India. To promote loans a strong message assuring Indian consumers needed to be sent. The insight came from a human belief of hope.
Loans were going to be big in India. To promote loans a strong message assuring Indian consumers needed to be sent. The insight came from a human belief of hope.
Advertising strategy –
It was the early days of car/home/personal loans and we knew they were going to be a very big part of banking in India. The strategy was visionary and gave Indian’s confidence that they could aspire and get the homes, cars and things they needed.
It was the early days of car/home/personal loans and we knew they were going to be a very big part of banking in India. The strategy was visionary and gave Indian’s confidence that they could aspire and get the homes, cars and things they needed.
Advertising creative –
The catch phrase ‘Hoga Hoga’ became a very used phrase in conversations after this ad, even some politicians started using it. The ad showed the aspirations of middle class Indians and how Standard Chartered would make it happen.
The catch phrase ‘Hoga Hoga’ became a very used phrase in conversations after this ad, even some politicians started using it. The ad showed the aspirations of middle class Indians and how Standard Chartered would make it happen.
Godrej
Marketing strategy –
Godrej had created a new technology that conserved the coolness of the food for longer, Pentacool’. They wanted Indian’s who were used to eating fresh into cooling food without losing on the taste. We did just that.
Godrej had created a new technology that conserved the coolness of the food for longer, Pentacool’. They wanted Indian’s who were used to eating fresh into cooling food without losing on the taste. We did just that.
Advertising strategy –
The insight we used was that this technology kept food fresh until you were ready to eat it.
The insight we used was that this technology kept food fresh until you were ready to eat it.
Advertising creative –
Priety Zinta was on top of the charts and we used her in a vert cute and fun way to tell the story – ‘Khana rakhe fresh Khane tak’.
Priety Zinta was on top of the charts and we used her in a vert cute and fun way to tell the story – ‘Khana rakhe fresh Khane tak’.
Philips Eye-Fi
Marketing strategy –
Cable signals are a problem in India even today. A new technology corrected bad signals. But the strategy needed to be mass.
Cable signals are a problem in India even today. A new technology corrected bad signals. But the strategy needed to be mass.
Advertising strategy- Create a strong way to communicate the product benefit with a mass appeal.
Use humour.
Advertising creative –
We did a black and white execution using a Charlie Chaplin kind of approach but with a local family called the ‘Sharma’s’. Huge hit and sold a lot of TV’s.
We did a black and white execution using a Charlie Chaplin kind of approach but with a local family called the ‘Sharma’s’. Huge hit and sold a lot of TV’s.
Philips Eye-Fi
Marketing strategy –
Cable signals are a problem in India even today. A new technology corrected bad signals. But the strategy needed to be mass.
Cable signals are a problem in India even today. A new technology corrected bad signals. But the strategy needed to be mass.
Advertising strategy-
Create a strong way to communicate the product benefit with a mass appeal. Use humour.
Create a strong way to communicate the product benefit with a mass appeal. Use humour.
Advertising creative –
We did a black and white execution using a Charlie Chaplin kind of approach but with a local family called the ‘Sharma’s’. Huge hit and sold a lot of TV’s.
We did a black and white execution using a Charlie Chaplin kind of approach but with a local family called the ‘Sharma’s’. Huge hit and sold a lot of TV’s.
