Aerflo promised to be a sustainable fan that would reduce the carbon footprint and harmful heat emissions that harm the environment. There was the brand idea – Fan of the Planet. Not just a play of words but a claim that the fan would not harm the environment. This was put of the packaging as well and at all expos.
This campaign wanted to leverage the brand idea and approach it with slight humour. These ad films ran on television (Prudent Media) and on social media with high impact. All the product benefits were woven into the commercials.
Aerflo needed to gain trade confidence being a new product. They needed dealers to stock the products. We very cleverly used dealers in the content to give credibility to the brand in videos.
These videos were sent to other dealers and distributors with and gained more traction and stocking in the market
The best way to convince a consumer to buy a product is to get endorsements from other customers. We did exactly that. And it worked. Confidence in this new brand increased.