We wanted to show results of the product and after much debate arrived at the conclusion that the cream would show visible results in 7 days, as confirmed by the founder Dr. Laxmi Bharne (a leading Ayurvedic specialist who had formulated the product. We got a few students with acne problems from Don Bosco college to use the product and send us selfie videos each day. These were compiled into social media content. The campaign increased sales that month by 400% on Amazon, increasing the ROAS from 1.1 to 6.2. Very effective campaign. Very effective product.
The strategy for this Ayurvedic Skin Treatment brand started with a brand idea that would disrupt the market. The product was completely chemical free. We leveraged that. The low budget ad films (with very engagement on social media) in the launch phase emphasized on this aspect. Who better to endorse it than the core target audience who has issues with acne, pimples teens and chemicals.
We then used various posts (static and video) that did a soft and hard sell of the product. The posts were very engaging and got very good traction in the market, keeping sales up.
