Shoumitra Rai Choudhuri (Shane) is an industry veteran with over 27 years of experience. He has been the Chief Creative Officer of some of the world’s largest advertising agencies like McCann World Group, Wunderman Thompson, DDB, BMB Madison, in India, South East Asia and the Middle East. As well as Tribal Worldwide, a global digital advertising agency.  

He has launched, restructured and sustained some of the world’s most famous brands and also medium and small brands in these markets. 

He has been awarded internationally at some of the world’s most reputed award shows like New York Festivals, London International, Adfest Asia, One Show among others. 

His mission now is to use the best practices in advertising that MNC and large brands use for emerging local brands to give them world class advertising strategies and creative work. 

Which means giving emerging local brands the expertise of a Chief Creative Officer from a multi-national agency background to grow their brands. 

 He believes the power of big brand ideas grows business and he knows how to adapt this ideology to local brands by being innovative yet cost effective.

He believes you don’t need to spend like an MNC brand to create brand work that is at par with MNC and large brands. You need powerful ideas.  

He is also a filmmaker and has a degree from a prominent New York University and is very familiar with new technologies like Augmented Reality and Virtual Reality.